Privacy Policy

1. Overview

Justmetrically ("we", "our", "us") operates https://www.justmetrically.com and provides AI-powered web data extraction, custom data pipeline, and data product delivery services. This Privacy Policy describes how we handle personal information collected via our website and through our client service engagements.

We process personal data in accordance with the UK General Data Protection Regulation (UK GDPR), the EU GDPR, the California Consumer Privacy Act (CCPA), and other applicable data protection laws. By using our website or engaging our services, you agree to the practices described in this policy.

2. Information We Collect

2.1 Information you provide directly

When you submit a contact form, request a consultation, or enter into a service engagement, we collect: your name, business email address, company name, job title, project requirements, and any other information you choose to share.

2.2 Automatically collected usage data

We collect standard web server logs and analytics data when you visit our website, including IP address (anonymised), browser type and version, pages visited, time spent on pages, referral URLs, and device type. This data is used solely for improving our website and understanding visitor behaviour in aggregate.

2.3 Communications data

If you contact us by email or through a project engagement, we retain a record of that correspondence for the duration of our relationship and for a reasonable period afterwards for business and legal purposes.

2.4 Data we do not collect

Our core service involves extracting publicly available, non-personal business data from websites (product listings, pricing, job postings, company information, and similar). We do not knowingly extract, store, or process personal data as part of our standard scraping pipelines unless a specific use case requires it and appropriate safeguards are in place.

3. How We Use Your Information

We use the information we collect to:

• Respond to enquiries and deliver requested services
• Manage project engagements, scoping, and delivery communication
• Send service-related updates, invoices, and project notifications
• Improve our website, services, and internal processes
• Comply with legal obligations and enforce our contractual rights
• Prevent fraud, abuse, or misuse of our services

We do not use your information for unsolicited marketing communications. Any service-related communications will be clearly related to your engagement or enquiry with us.

Our legal bases for processing personal data include: performance of a contract (delivering services you have engaged us for), legitimate interests (operating and improving our business), and legal obligation (complying with applicable law).

4. Information Sharing and Disclosure

We do not sell, rent, or trade your personal information to third parties. We may share limited information in the following circumstances:

• Service providers: We use a limited set of vetted subprocessors (cloud hosting, email delivery, analytics) who process data on our behalf under appropriate data processing agreements.
• Legal requirements: We may disclose information where required by law, court order, or regulatory authority.
• Business transfers: In the event of a merger, acquisition, or asset sale, client data may be transferred to the successor entity subject to equivalent privacy protections.

5. Data Retention

We retain personal data only for as long as necessary for the purpose it was collected:

• Client contact data: Retained for the duration of the business relationship plus two years.
• Project communications: Retained for the duration of the engagement plus five years for legal record purposes.
• Website analytics: Aggregated data retained for up to 26 months.
• Delivered datasets: Stored on our systems for 30 days post-delivery, then purged unless a longer retention period has been agreed in writing.

6. Your Rights

Depending on your location, you may have the following rights in relation to your personal data:

• Access: Request a copy of the personal data we hold about you.
• Rectification: Request correction of inaccurate or incomplete personal data.
• Erasure: Request deletion of your personal data, subject to legal retention requirements.
• Portability: Receive your data in a structured, machine-readable format.
• Objection: Object to processing based on legitimate interests.
• Restriction: Request that we restrict processing of your data in certain circumstances.

To exercise any of these rights, contact us at privacy@justmetrically.com. We will respond within 30 days. California residents may also have additional rights under the CCPA, including the right to know, delete, and opt out of sale (we do not sell personal data).

7. Cookies & Tracking

We use a minimal set of cookies and similar technologies on our website:

• Strictly necessary cookies: Required for basic website functionality and authentication sessions.
• Analytics cookies: Used to understand aggregate visitor behaviour (e.g., pages visited, session duration). Data is anonymised and not linked to individuals.

You can control cookies through your browser settings. Disabling analytics cookies will not affect your ability to use our website or services.

8. Security

We implement appropriate technical and organisational measures to protect your personal data against unauthorised access, disclosure, alteration, or destruction. These include encrypted data transit (TLS), access controls, and regular security reviews of our systems and subprocessors.

No method of transmission over the internet is completely secure. While we strive to protect your data, we cannot guarantee absolute security. In the event of a data breach affecting your personal data, we will notify you and relevant authorities as required by law.

9. Changes to This Policy

We may update this Privacy Policy periodically to reflect changes in our practices, technology, or legal requirements. Material changes will be communicated by updating the "Last updated" date at the top of this page. For significant changes affecting active clients, we will provide direct notice by email. Continued use of our services after changes constitutes acceptance of the revised policy.

10. Contact Us

If you have questions or concerns about this Privacy Policy, or wish to exercise your data rights, please contact us: